Personal strength coaching in Riverside for people who are done with random workouts. A plan built for your body, a coach who shows up, and progress you can see on the bar.
Most people don’t fail because they’re lazy. They fail because nobody gave them a plan, taught them the lifts, or noticed when they stalled. That’s the job.
Movement screen, strength baseline and a straight talk about your schedule, injuries and goals.
A 12-week block written for you, with every set and rep tracked in the Ironform app.
Hands-on form work in session, weekly check-ins between, and adjustments when life gets in the way.
Four quick questions. We’ll match you to a training plan, a weekly schedule and a starting price — then you can book a consult with your answers already attached.
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Learn the squat, hinge, press and pull properly, then add weight every week. Our most popular starting point.
Strength training plus simple nutrition habits and step targets. Lose fat without losing muscle — or your sanity.
Power, conditioning and periodized strength for athletes, ex-athletes and anyone chasing a specific number.
We track strength, not just scales. Here’s what three clients logged in their first training block.
“I’d never touched a barbell. Now I warm up with weights I was scared of in January. My back pain is the best it’s been in years.”
“Same busy job, two kids. The plan fit my week instead of the other way round, and the check-ins kept me honest.”
“I came in strong-ish and plateaued. Programming that actually changed week to week got me moving again.”
Sample client stories for this demo. Names and numbers are illustrative. Results depend on starting point, consistency, sleep and nutrition, and are not typical or guaranteed. Consult your physician before beginning any exercise program.
I’m Marcus Hale. Twelve years coaching, ex-college linebacker, and the guy who’ll remember your best squat better than you do. Ironform is a small studio on purpose: I coach every client myself, alongside two hand-picked coaches.
No sign-up fees, no 12-month contracts. Commit to a block and save.
per month
Your gym, my program
per month
12 sessions · about $21 each
per month
8 sessions · $60 each
Thirty minutes at the studio or on video. No pressure, no sales script.
Ironform Studio · 88 Mill Street, Unit 4 · Riverside, CA 92000
Yes. Most clients start at zero. Your program starts where you are and progresses at a pace your body can handle.
Not for in-person training — sessions happen at the Ironform studio. Online clients need access to a gym or a basic home setup.
We coach simple, sustainable nutrition habits and protein targets. We don’t prescribe medical diets — for that we’ll refer you to a registered dietitian.
Give 12 hours’ notice and we’ll reschedule within the same week. Life happens; the plan flexes.
Often, yes, once you’re cleared by your doctor or physical therapist. We’ll work around it and coordinate with your provider if needed.
Book a free 30-minute consult and leave with a plan, whether you train with us or not.
Book my free consult